top of page
cura ·
Digital Impact
Trusted by
.png)
Senior strategy. Trusted counsel. Hands-on building. Three pillars, three service lines, one operator with twenty years in the chair.
Most healthtech advisors are one of three things. Not here.
The Practice
01
Build the engine.
Strategy Engine
We don't deliver strategy decks that sit on shelves. We design and operationalize the GTM function — positioning, ICP, messaging, channels, KPIs — so theengine runs after we leave.
-
Market & competitive analysis
-
ICP and journey mapping
-
Messaging framework
-
Commercialization pathway
-
Website & campaign launch
-
Marketing & sales alignment
-
KPI frameworks & processes
02
Tell the story that sells.
Content Engine
Healthcare audiences are skeptical, regulated, and exhausted by generic narratives. We write the asset library that earns their attention — with healthcare
buyer fluency.
-
Sales decks & one-pagers
-
Website & campaign content
-
Social media storytelling
-
Thought leadership assets
-
White papers & guides
-
PR, sponsorships & partnerships
-
Investor & board materials
03
Be the trusted counsel.
Growth coaching
Some calls don't fill a deck. We are on-demand senior counsel for the bets that define growth — repositioning, navigating skeptical investors, choosing where to plant the flag.
-
Hourly or session-based support
-
Founder/CEO GTM coaching
-
Quick feedback on messaging
-
Investor deck preparation
-
Market validation guidance
-
Competitive + trend insights
-
Strategic growth roadmap
WHO we serve
Three primary audiences. One shared need.
Senior, healthcare-native strategic counsel from someone who's actually built and shipped this work.
Venture funds & investors
Healthtech VCs and growth investors who want their portfolio companies professionalized — and a senior, healthcare-native operator they can deploy across the portfolio or to grow their fund's presence.
Healthtech startups
Pre-seed through Series B founders and companies building in AI, women's health, longevity, and chronic care who want senior-level counsel and operational experience.
Academic & nonprofit institutions
Academic programs, research centers, and nonprofit organizations that need innovative, senior-level digital strategy, brand, and audience growth expertise.
About
Meet Jayne.
I'm a fractional CMO and growth architect for the funds, institutions, and founders building the future of healthcare. I bring twenty years of experience leading GTM, growth marketing, partnership and brand strategy across healthtech startups, investors, biopharma, and academia.
Education
B.S. Biology
Georgetown University
Master of Health Care Innovation
University of Pennsylvania
cura.
Latin — to look after. To tend. To heal a person.
The NAME
The choice is personal. As a high school senior, I had a near-death traumatic brain injury (TBI). After I was airlifted to shock trauma, the first phone call my parents received was that I probably would not make it. After several uncertain days, I woke up in the ICU and began an intense five-year journey of seeking healing — all while pursuing rigorous Biology studies at Georgetown.
Since then, I haven't stopped pursuing health and practicing gratitude for it.
And now, I'm grateful to help organizations that help heal others.
Testimonials
Words from the CEOs and operators we've worked with.
"Jayne is a visionary, a builder, and a savvy digital strategy quarterback—hands-down the most talented product marketing professional and digital strategist with whom I've had the fortune of working."
Jenna Morgenstern-Gaines
CEO & Co-Founder, PocketRN
"Jayne's ability to consume and synthesize large sets of information and data into meaningful insights that drove leadership team level decision making was impressive. She also recognized the need to connect strategy to near-term business objectives — something I've rarely seen in colleagues with as strategic a mandate as Jayne had."
William Leiner
COO, PocketRN
"Jayne has propelled our organization forward bringing strategy, resourcefulness, creativity, and drive. She is diligent, assertive, collaborative, and takes the initiative to proactively jump in to not just identify gaps but to find solutions. Most of all, she is results-driven and gets the job done."
Beth Battaglino
President & CEO, HealthyWomen
bottom of page